/* ============================================================
   GRUPO MD · Aceleradora do seu negócio
   Design system • conceito branco + acento Inferno
   ============================================================ */

/* ---------- Tokens ---------- */
:root{
  /* Marca */
  --inferno: linear-gradient(115deg,#FFB03D 0%,#FC7E04 32%,#FF5A17 62%,#FC2B13 100%);
  --inferno-soft: linear-gradient(115deg,#FFB03D 0%,#FF5A17 60%,#FC2B13 100%);
  --orange:#E8560F;
  --orange-2:#FC2B13;
  --ink:#1A1512;
  --muted:#6E6660;
  --white:#FFFFFF;
  --cream:#FBF7F3;
  --border:rgba(26,21,18,.10);
  --border-strong:rgba(26,21,18,.16);

  /* Tipografia */
  --font-display:'Space Grotesk',system-ui,sans-serif;
  --font-body:'Hanken Grotesk',system-ui,sans-serif;

  /* Escala */
  --maxw:1180px;
  --radius:16px;
  --radius-lg:24px;
  --radius-sm:10px;

  /* Sombra */
  --shadow-sm:0 2px 10px rgba(26,21,18,.05);
  --shadow:0 18px 50px -20px rgba(26,21,18,.20);
  --shadow-ember:0 20px 60px -18px rgba(252,43,19,.35);

  --ease:cubic-bezier(.22,.61,.36,1);
}

/* ---------- Reset ---------- */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;
  font-family:var(--font-body);
  color:var(--ink);
  background:var(--white);
  line-height:1.6;
  font-size:17px;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font-family:inherit;cursor:pointer;border:none;background:none}
h1,h2,h3,h4{font-family:var(--font-display);font-weight:700;line-height:1.05;margin:0;letter-spacing:-.02em}
p{margin:0}
::selection{background:var(--orange);color:#fff}

/* ---------- Utilitários ---------- */
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.section{padding:110px 0;position:relative}
.section--tight{padding:80px 0}
.eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-family:var(--font-display);font-weight:600;
  font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--orange);
}
.eyebrow::before{content:"";width:22px;height:2px;border-radius:2px;background:var(--inferno)}
.grad-text{
  background:var(--inferno);
  -webkit-background-clip:text;background-clip:text;
  -webkit-text-fill-color:transparent;color:transparent;
}
.lead{font-size:1.18rem;color:var(--muted);max-width:60ch}

/* Títulos de seção */
.s-head{max-width:60ch}
.s-head h2{
  font-size:clamp(2rem,4.2vw,3.2rem);
  margin:16px 0 0;
}
.s-head p{margin-top:18px;color:var(--muted);font-size:1.12rem}
.center{text-align:center;margin-left:auto;margin-right:auto}

/* ---------- Botões ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-family:var(--font-display);font-weight:600;font-size:1rem;
  padding:15px 26px;border-radius:999px;
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s;
  will-change:transform;
}
.btn svg{width:18px;height:18px}
.btn--primary{
  color:#fff;background:var(--inferno);background-size:140% 140%;
  box-shadow:var(--shadow-ember);
}
.btn--primary:hover{transform:translateY(-3px);box-shadow:0 26px 70px -16px rgba(252,43,19,.5)}
.btn--ghost{
  color:var(--ink);background:var(--white);
  border:1.5px solid var(--border-strong);
}
.btn--ghost:hover{transform:translateY(-3px);border-color:var(--orange);color:var(--orange);box-shadow:var(--shadow-sm)}
.btn--light{color:var(--orange);background:#fff}
.btn--light:hover{transform:translateY(-3px);box-shadow:0 18px 40px -18px rgba(0,0,0,.35)}
.btn--block{width:100%}

/* ---------- Header ---------- */
.header{
  position:fixed;top:0;left:0;right:0;z-index:100;
  transition:background .3s,box-shadow .3s,padding .3s;
  padding:18px 0;
}
.header.scrolled{
  background:rgba(255,255,255,.82);
  backdrop-filter:saturate(180%) blur(14px);
  -webkit-backdrop-filter:saturate(180%) blur(14px);
  box-shadow:0 1px 0 var(--border);
  padding:12px 0;
}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--font-display);font-weight:700;font-size:1.15rem}
.brand img{height:38px;width:auto}
.brand span{letter-spacing:-.01em}
.nav-links{display:flex;align-items:center;gap:6px}
.nav-links a{
  font-family:var(--font-display);font-weight:500;font-size:.98rem;
  padding:9px 15px;border-radius:999px;color:var(--ink);
  transition:color .2s,background .2s;
}
.nav-links a:hover{color:var(--orange)}
.nav-links a.active{color:var(--orange)}
.nav-cta{display:flex;align-items:center;gap:14px}
.nav-links .btn{padding:11px 20px;font-size:.95rem}

/* Burger */
.burger{display:none;flex-direction:column;gap:5px;padding:8px}
.burger span{width:24px;height:2px;background:var(--ink);border-radius:2px;transition:.3s}
.burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* ---------- Ember background (hero) ---------- */
.ember-bg{position:absolute;inset:0;overflow:hidden;z-index:0;pointer-events:none}
.ember-bg::before{
  content:"";position:absolute;
  width:820px;height:820px;border-radius:50%;
  top:-360px;right:-160px;
  background:radial-gradient(circle,rgba(252,126,4,.20),rgba(255,90,23,.08) 40%,transparent 68%);
  filter:blur(10px);
}
/* Brasa viva: o gradiente do hero pulsa de leve */
.hero .ember-bg::before{animation:emberPulse 6.5s ease-in-out infinite}
@keyframes emberPulse{0%,100%{opacity:.8;transform:scale(1)}50%{opacity:1;transform:scale(1.07)}}
.ember-glow{
  position:absolute;width:520px;height:520px;border-radius:50%;
  background:radial-gradient(circle,rgba(252,43,19,.16),transparent 65%);
  transform:translate(-50%,-50%);
  transition:opacity .4s;opacity:.9;pointer-events:none;
}

/* Grão / textura sutil */
.grain{
  position:absolute;inset:0;z-index:1;pointer-events:none;opacity:.5;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.035'/%3E%3C/svg%3E");
}

/* ---------- Hero ---------- */
.hero{position:relative;padding:170px 0 90px;overflow:hidden}
.hero .wrap{position:relative;z-index:2}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:40px;align-items:center}
.hero-badge{
  display:inline-flex;align-items:center;gap:9px;
  background:var(--cream);border:1px solid var(--border);
  padding:8px 16px 8px 10px;border-radius:999px;
  font-size:.85rem;font-weight:600;font-family:var(--font-display);
  color:var(--ink);margin-bottom:26px;
}
.hero-badge .dot{width:9px;height:9px;border-radius:50%;background:var(--inferno);box-shadow:0 0 0 4px rgba(252,43,19,.14);animation:pulse 2.4s infinite}
@keyframes pulse{0%,100%{box-shadow:0 0 0 4px rgba(252,43,19,.14)}50%{box-shadow:0 0 0 8px rgba(252,43,19,.04)}}
.hero h1{font-size:clamp(2.6rem,6vw,4.6rem);letter-spacing:-.03em}
.hero p.sub{margin-top:26px;font-size:1.24rem;color:var(--muted);max-width:34ch}
.hero-actions{margin-top:38px;display:flex;gap:14px;flex-wrap:wrap}
.hero-trust{margin-top:34px;display:flex;align-items:center;gap:22px;flex-wrap:wrap;color:var(--muted);font-size:.9rem}
.hero-trust .tick{display:flex;align-items:center;gap:8px;font-weight:600;color:var(--ink)}
.hero-trust .tick svg{width:17px;height:17px;color:var(--orange)}

/* Hero visual · Lu + card conversa */
.hero-visual{position:relative;display:flex;justify-content:center;align-items:flex-end;min-height:480px}
.hero-blob{
  position:absolute;inset:auto;width:420px;height:420px;border-radius:46% 54% 58% 42%/48% 42% 58% 52%;
  background:var(--inferno);opacity:.14;bottom:10px;filter:blur(6px);
  animation:morph 9s ease-in-out infinite;
}
@keyframes morph{0%,100%{border-radius:46% 54% 58% 42%/48% 42% 58% 52%}50%{border-radius:58% 42% 44% 56%/56% 58% 42% 44%}}
.hero-lu{position:relative;z-index:2;height:520px;width:auto;filter:drop-shadow(0 30px 50px rgba(26,21,18,.22))}
.chat-card{
  position:absolute;z-index:3;left:-6px;bottom:70px;
  background:#fff;border:1px solid var(--border);border-radius:18px;
  padding:14px 16px;box-shadow:var(--shadow);width:250px;
  animation:float 5s ease-in-out infinite;
}
@keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
.chat-card .top{display:flex;align-items:center;gap:9px;margin-bottom:10px}
.chat-card .av{width:30px;height:30px;border-radius:50%;background:var(--inferno);display:grid;place-items:center;color:#fff;font-family:var(--font-display);font-weight:700;font-size:.8rem}
.chat-card .who{font-family:var(--font-display);font-weight:600;font-size:.85rem}
.chat-card .who small{display:block;color:#22c55e;font-size:.68rem;font-weight:600}
.bubble{background:var(--cream);border-radius:12px;padding:9px 12px;font-size:.82rem;margin-bottom:7px;line-height:1.45}
.bubble.me{background:var(--inferno);color:#fff;border-bottom-right-radius:4px}
.chat-card .typing{display:flex;gap:4px;padding:4px 2px}
.chat-card .typing i{width:6px;height:6px;border-radius:50%;background:var(--muted);opacity:.5;animation:blink 1.2s infinite}
.chat-card .typing i:nth-child(2){animation-delay:.2s}
.chat-card .typing i:nth-child(3){animation-delay:.4s}
@keyframes blink{0%,100%{opacity:.25}50%{opacity:.9}}
.badge-24{position:absolute;z-index:3;right:0;top:40px;background:#fff;border:1px solid var(--border);border-radius:14px;padding:12px 16px;box-shadow:var(--shadow);text-align:center;animation:float 6s ease-in-out infinite .6s}
.badge-24 b{font-family:var(--font-display);font-size:1.5rem;display:block;line-height:1}
.badge-24 span{font-size:.72rem;color:var(--muted);font-weight:600}

/* ---------- Marquee logos/segmentos ---------- */
.strip{border-top:1px solid var(--border);border-bottom:1px solid var(--border);background:var(--cream);padding:22px 0;overflow:hidden}
.strip-inner{display:flex;gap:56px;align-items:center;white-space:nowrap;animation:marquee 24s linear infinite;width:max-content}
.strip:hover .strip-inner{animation-play-state:paused}
.strip-item{font-family:var(--font-display);font-weight:600;color:var(--muted);font-size:1.05rem;display:flex;align-items:center;gap:12px}
.strip-item::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--inferno)}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---------- Clientes (prova social) ---------- */
.clients{padding:64px 0;background:#fff}
.clients-head{text-align:center;margin-bottom:34px}
.clients-head span{font-family:var(--font-display);font-weight:600;font-size:.82rem;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}
.logo-strip{position:relative;overflow:hidden}
.logo-strip::before,.logo-strip::after{content:"";position:absolute;top:0;bottom:0;width:90px;z-index:2;pointer-events:none}
.logo-strip::before{left:0;background:linear-gradient(90deg,#fff,transparent)}
.logo-strip::after{right:0;background:linear-gradient(270deg,#fff,transparent)}
.logo-track{display:flex;align-items:center;gap:64px;width:max-content;animation:logoScroll 36s linear infinite}
.logo-strip:hover .logo-track{animation-play-state:paused}
.logo-track img{
  height:56px;width:auto;border-radius:12px;
  filter:grayscale(1);opacity:.55;
  transition:filter .35s,opacity .35s,transform .35s var(--ease);
}
.logo-track img:hover{filter:none;opacity:1;transform:scale(1.08)}
@keyframes logoScroll{to{transform:translateX(-50%)}}
@media (max-width:640px){
  .clients{padding:44px 0}
  .logo-track{gap:40px;animation-duration:28s}
  .logo-track img{height:46px}
}

/* ---------- Problema ---------- */
.problem{background:var(--ink);color:#fff;position:relative;overflow:hidden}
.problem .ember-bg::before{opacity:.5;background:radial-gradient(circle,rgba(252,126,4,.28),transparent 66%)}
.problem .eyebrow{color:#FFB03D}
.problem h2{font-size:clamp(2rem,4.6vw,3.4rem);max-width:16ch}
.problem .lead{color:rgba(255,255,255,.72);margin-top:22px;font-size:1.2rem}
.pain-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:52px;position:relative;z-index:2}
.pain{background:rgba(255,255,255,.05);border:1px solid rgba(255,255,255,.12);border-radius:var(--radius);padding:24px;transition:transform .3s var(--ease),background .3s}
.pain:hover{transform:translateY(-6px);background:rgba(255,255,255,.09)}
.pain b{font-family:var(--font-display);display:block;font-size:1.05rem;margin-bottom:6px}
.pain span{color:rgba(255,255,255,.6);font-size:.95rem}
.pain .n{font-family:var(--font-display);font-weight:700;font-size:.8rem;color:#FF7A3D;letter-spacing:.1em}

/* ---------- Produtos (cards) ---------- */
.prod-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:56px}
.card{
  position:relative;background:#fff;border:1px solid var(--border);
  border-radius:var(--radius-lg);padding:30px;overflow:hidden;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),border-color .35s;
}
.card::after{content:"";position:absolute;inset:0;border-radius:inherit;padding:1.5px;background:var(--inferno);-webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;opacity:0;transition:opacity .35s}
.card:hover{transform:translateY(-8px);box-shadow:var(--shadow)}
.card:hover::after{opacity:1}
.card .ico{width:56px;height:56px;border-radius:14px;background:var(--cream);border:1px solid var(--border);display:grid;place-items:center;margin-bottom:20px;transition:transform .35s var(--ease)}
.card:hover .ico{transform:scale(1.08) rotate(-4deg)}
.card .ico img{width:28px;height:28px}
.card .tag{font-family:var(--font-display);font-size:.72rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--orange)}
.card h3{font-size:1.4rem;margin:8px 0 12px}
.card p{color:var(--muted);font-size:.98rem}
.card .more{margin-top:18px;display:inline-flex;align-items:center;gap:7px;font-family:var(--font-display);font-weight:600;font-size:.92rem;color:var(--ink);transition:gap .25s,color .25s}
.card:hover .more{color:var(--orange);gap:12px}
.card .more svg{width:15px;height:15px}
.card--wide{grid-column:span 1}

/* ---------- Lu destaque ---------- */
.lu{background:linear-gradient(180deg,var(--cream),#fff);position:relative;overflow:hidden}
.lu-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:56px;align-items:center}
.lu-figure{position:relative;display:flex;justify-content:center}
.lu-ring{position:absolute;width:380px;height:380px;border-radius:50%;background:var(--inferno);opacity:.12;top:50%;left:50%;transform:translate(-50%,-50%);filter:blur(8px);animation:morph 10s ease-in-out infinite}
.lu-figure img{position:relative;z-index:2;height:500px;width:auto;filter:drop-shadow(0 30px 46px rgba(26,21,18,.2))}
.lu h2{font-size:clamp(2rem,4.4vw,3.2rem);margin-top:14px}
.lu-feats{margin-top:30px;display:grid;gap:14px}
.lu-feat{display:flex;gap:14px;align-items:flex-start}
.lu-feat .fi{flex:0 0 auto;width:42px;height:42px;border-radius:11px;background:#fff;border:1px solid var(--border);display:grid;place-items:center;box-shadow:var(--shadow-sm)}
.lu-feat .fi img{width:22px;height:22px}
.lu-feat b{font-family:var(--font-display);font-size:1rem}
.lu-feat p{color:var(--muted);font-size:.95rem;margin-top:2px}

/* ---------- Demo da Lu (conversa simulada) ---------- */
.demo{background:#fff}
.demo-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center}
.demo-tabs{margin-top:24px;display:inline-flex;gap:6px;background:var(--cream);border:1px solid var(--border);border-radius:999px;padding:5px}
.demo-tab{font-family:var(--font-display);font-weight:600;font-size:.92rem;color:var(--muted);padding:9px 18px;border-radius:999px;transition:color .2s,background .25s,box-shadow .25s}
.demo-tab:hover{color:var(--ink)}
.demo-tab.active{color:#fff;background:var(--inferno);box-shadow:0 6px 16px -6px rgba(252,43,19,.45)}
.demo-badge{margin-top:20px;display:inline-flex;align-items:center;gap:9px;font-family:var(--font-display);font-weight:600;font-size:.95rem;color:#1FA855;opacity:0;transition:opacity .5s}
.demo-badge.show{opacity:1}
.demo-actions{margin-top:26px;display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.phone-wrap{display:flex;justify-content:center;position:relative}
.phone-wrap .halo{position:absolute;width:340px;height:340px;border-radius:50%;background:var(--inferno);opacity:.12;filter:blur(6px);top:50%;left:50%;transform:translate(-50%,-50%);animation:morph 11s ease-in-out infinite}
.phone{position:relative;z-index:2;flex:none;width:300px;height:596px;background:#0a0a0a;border-radius:42px;padding:9px;box-shadow:0 30px 70px rgba(26,21,18,.28),0 0 0 2px rgba(26,21,18,.10)}
.phone::before{content:"";position:absolute;top:16px;left:50%;transform:translateX(-50%);width:86px;height:6px;border-radius:6px;background:#000;z-index:5}
.phone .screen{width:100%;height:100%;border-radius:34px;background:#ECE5DD;display:flex;flex-direction:column;overflow:hidden}
.wa-head{background:#F0F2F5;color:#111B21;padding:16px 14px 11px;display:flex;align-items:center;gap:10px}
.wa-av{width:36px;height:36px;border-radius:50%;overflow:hidden;flex:none}
.wa-av img{width:100%;height:100%;object-fit:cover}
.wa-name{font-family:var(--font-display);font-weight:700;font-size:.9rem}
.wa-status{font-size:.7rem;color:#1FA855}
.wa-body{flex:1;padding:12px 10px;display:flex;flex-direction:column;gap:7px;overflow-y:auto;background:radial-gradient(circle at 30% 20%,rgba(255,122,31,.05),transparent 50%),#ECE5DD}
.wa-msg{max-width:82%;padding:7.5px 11px;border-radius:10px;font-size:.82rem;line-height:1.4;opacity:0;transform:translateY(8px);transition:opacity .35s,transform .35s}
.wa-msg.show{opacity:1;transform:none}
.wa-msg.in{align-self:flex-start;background:#FFFFFF;color:#111B21;box-shadow:0 1px 1px rgba(0,0,0,.08);border-top-left-radius:3px}
.wa-msg.out{align-self:flex-end;background:#D9FDD3;color:#111B21;box-shadow:0 1px 1px rgba(0,0,0,.08);border-top-right-radius:3px}
.wa-msg .t{display:block;text-align:right;font-size:.6rem;color:rgba(0,0,0,.42);margin-top:3px}
.wa-typing{align-self:flex-end;background:#D9FDD3;border-radius:10px;border-top-right-radius:3px;padding:10px 13px;display:none;gap:4px}
.wa-typing.show{display:flex}
.wa-typing i{width:6px;height:6px;border-radius:50%;background:rgba(0,0,0,.45);animation:tp 1s infinite}
.wa-typing i:nth-child(2){animation-delay:.15s}
.wa-typing i:nth-child(3){animation-delay:.3s}
@keyframes tp{0%,60%,100%{transform:translateY(0);opacity:.5}30%{transform:translateY(-4px);opacity:1}}
@media (max-width:960px){
  .demo-grid{grid-template-columns:1fr}
  .phone-wrap{margin-top:16px}
}
@media (max-width:640px){
  .phone{width:280px;height:556px}
  .demo-actions .btn{width:100%}
  .demo-tabs{display:flex;width:100%}
  .demo-tab{flex:1;padding:9px 8px;font-size:.84rem;text-align:center}
}

/* ---------- Processo ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:56px;position:relative}
.step{position:relative;padding:34px 28px;background:#fff;border:1px solid var(--border);border-radius:var(--radius-lg);transition:transform .3s var(--ease),box-shadow .3s}
.step:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.step .num{font-family:var(--font-display);font-weight:700;font-size:3.2rem;line-height:1;background:var(--inferno);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;opacity:.9}
.step h3{font-size:1.35rem;margin:14px 0 10px}
.step p{color:var(--muted);font-size:1rem}

/* ---------- Stats ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:10px}
.stat{text-align:center;padding:26px 16px;border-right:1px solid var(--border)}
.stat:last-child{border-right:none}
.stat b{font-family:var(--font-display);font-weight:700;font-size:clamp(2.2rem,4vw,3rem);background:var(--inferno);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;display:block;line-height:1}
.stat span{color:var(--muted);font-size:.92rem;font-weight:600;margin-top:8px;display:block}

/* ---------- CTA final ---------- */
.cta{position:relative;overflow:hidden}
.cta-box{
  position:relative;background:var(--ink);border-radius:var(--radius-lg);
  padding:72px 56px;text-align:center;overflow:hidden;color:#fff;
}
.cta-box .ember-bg::before{opacity:.6}
.cta-box h2{font-size:clamp(2.1rem,4.6vw,3.4rem);position:relative;z-index:2}
.cta-box p{color:rgba(255,255,255,.72);margin:18px auto 34px;max-width:48ch;position:relative;z-index:2;font-size:1.15rem}
.cta-box .hero-actions{justify-content:center;position:relative;z-index:2}

/* ---------- Footer ---------- */
.footer{background:var(--cream);border-top:1px solid var(--border);padding:64px 0 34px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.foot-brand{display:flex;align-items:center;gap:11px;font-family:var(--font-display);font-weight:700;font-size:1.2rem;margin-bottom:16px}
.foot-brand img{height:40px}
.footer .tag{color:var(--muted);max-width:34ch}
.foot-col h4{font-family:var(--font-display);font-size:.82rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:16px;font-weight:600}
.foot-col a{display:block;padding:6px 0;color:var(--ink);font-weight:500;transition:color .2s}
.foot-col a:hover{color:var(--orange)}
.foot-bottom{margin-top:48px;padding-top:24px;border-top:1px solid var(--border);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;color:var(--muted);font-size:.88rem}

/* ---------- Página: banner de topo ---------- */
.page-head{position:relative;padding:150px 0 60px;overflow:hidden;background:var(--cream);border-bottom:1px solid var(--border)}
.page-head .wrap{position:relative;z-index:2}
.page-head h1{font-size:clamp(2.4rem,5.4vw,4rem);max-width:16ch}
.page-head p{margin-top:20px;font-size:1.2rem;color:var(--muted);max-width:56ch}

/* ---------- Produtos (página detalhe) ---------- */
.prod-row{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;padding:72px 0;border-bottom:1px solid var(--border)}
.prod-row:nth-child(even) .prod-media{order:2}
.prod-media{position:relative;display:flex;justify-content:center;align-items:center;min-height:320px}
.prod-media .halo{position:absolute;width:340px;height:340px;border-radius:50%;background:var(--inferno);opacity:.13;filter:blur(4px);animation:morph 11s ease-in-out infinite}
.prod-media img.illo{position:relative;z-index:2;width:min(300px,80%);height:auto;filter:drop-shadow(0 24px 40px rgba(26,21,18,.18))}
.prod-media img.lu-shot{position:relative;z-index:2;height:420px;width:auto;filter:drop-shadow(0 26px 44px rgba(26,21,18,.2))}
.pnum{font-family:var(--font-display);font-weight:700;letter-spacing:.1em;color:var(--orange);font-size:.85rem}
.prod-info h2{font-size:clamp(1.8rem,3.4vw,2.6rem);margin:10px 0 6px}
.pquote{font-family:var(--font-display);font-weight:600;font-size:1.3rem;color:var(--ink);margin:0 0 16px}
.prod-info p.desc{color:var(--muted);font-size:1.05rem}
.pmeta{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin-top:22px}
.price{font-family:var(--font-display);font-weight:700;font-size:1.15rem}
.price small{color:var(--muted);font-weight:500;font-size:.85rem}
.pill{display:inline-flex;align-items:center;gap:8px;background:var(--cream);border:1px solid var(--border);border-radius:999px;padding:7px 14px;font-size:.85rem;font-weight:600;font-family:var(--font-display)}
.pill img{width:16px;height:16px}

/* ---------- Sobre ---------- */
.about-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:56px;align-items:start}
.about-body p{font-size:1.15rem;color:var(--ink);margin-bottom:20px}
.about-body p.muted{color:var(--muted)}
.values{display:grid;gap:16px}
.value{display:flex;gap:16px;padding:22px;background:var(--cream);border:1px solid var(--border);border-radius:var(--radius);transition:transform .3s var(--ease)}
.value:hover{transform:translateX(6px)}
.value .vi{flex:0 0 auto;width:46px;height:46px;border-radius:12px;background:#fff;border:1px solid var(--border);display:grid;place-items:center}
.value .vi img{width:24px;height:24px}
.value b{font-family:var(--font-display);font-size:1.05rem}
.value p{color:var(--muted);font-size:.94rem;margin-top:3px}
.founders{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:56px}
.founder{background:#fff;border:1px solid var(--border);border-radius:var(--radius-lg);padding:30px;transition:transform .3s var(--ease),box-shadow .3s}
.founder:hover{transform:translateY(-6px);box-shadow:var(--shadow)}
.founder .av{width:60px;height:60px;border-radius:16px;background:var(--inferno);display:grid;place-items:center;color:#fff;font-family:var(--font-display);font-weight:700;font-size:1.4rem;margin-bottom:16px}
.founder b{font-family:var(--font-display);font-size:1.2rem;display:block}
.founder span{color:var(--orange);font-weight:600;font-size:.9rem;font-family:var(--font-display)}
.founder p{color:var(--muted);margin-top:12px}

/* ---------- Contato / Form ---------- */
.contact-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:56px;align-items:start}
.contact-aside h2{font-size:clamp(1.8rem,3.6vw,2.6rem)}
.contact-aside .lead{margin-top:18px}
.contact-list{margin-top:32px;display:grid;gap:14px}
.contact-item{display:flex;gap:14px;align-items:center;padding:16px 18px;background:var(--cream);border:1px solid var(--border);border-radius:var(--radius);transition:transform .3s var(--ease),border-color .3s}
.contact-item:hover{transform:translateY(-4px);border-color:var(--orange)}
.contact-item .ci{width:44px;height:44px;border-radius:12px;background:#fff;border:1px solid var(--border);display:grid;place-items:center}
.contact-item .ci img{width:22px;height:22px}
.contact-item b{font-family:var(--font-display);font-size:1rem;display:block}
.contact-item span{color:var(--muted);font-size:.9rem}

.form-card{background:#fff;border:1px solid var(--border);border-radius:var(--radius-lg);padding:38px;box-shadow:var(--shadow)}
.form-card .fc-head{margin-bottom:26px}
.form-card h3{font-size:1.5rem}
.form-card .fc-head p{color:var(--muted);margin-top:8px}
.field{margin-bottom:18px}
.field label{display:block;font-family:var(--font-display);font-weight:600;font-size:.9rem;margin-bottom:8px}
.field label .req{color:var(--orange)}
.field input,.field select{
  width:100%;padding:14px 16px;border:1.5px solid var(--border-strong);
  border-radius:12px;font-family:var(--font-body);font-size:1rem;color:var(--ink);
  background:#fff;transition:border-color .2s,box-shadow .2s;appearance:none;
}
.field select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' fill='none' stroke='%236E6660' stroke-width='2' stroke-linecap='round'%3E%3Cpath d='M3 6l5 5 5-5'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 16px center;padding-right:44px}
.field input:focus,.field select:focus{outline:none;border-color:var(--orange);box-shadow:0 0 0 4px rgba(232,86,15,.12)}
.field input::placeholder{color:#b3aca6}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.form-note{margin-top:16px;text-align:center;color:var(--muted);font-size:.85rem;display:flex;align-items:center;justify-content:center;gap:8px}
.form-note svg{width:15px;height:15px;color:var(--orange)}

/* ---------- Formulário multi-step ---------- */
.ms{position:relative;overflow:hidden}
.ms-progress{height:6px;border-radius:999px;background:var(--cream);border:1px solid var(--border);overflow:hidden;margin-bottom:14px}
.ms-progress-fill{display:block;height:100%;width:25%;background:var(--inferno);border-radius:999px;transition:width .5s var(--ease)}
.ms-count{font-family:var(--font-display);font-weight:600;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--orange);margin-bottom:22px}
.ms-step{display:none}
.ms-step.active{display:block;animation:msIn .4s var(--ease)}
@keyframes msIn{from{opacity:0;transform:translateX(18px)}to{opacity:1;transform:none}}
.ms-back{display:inline-flex;align-items:center;gap:6px;font-family:var(--font-display);font-weight:600;font-size:.9rem;color:var(--muted);margin-bottom:16px;transition:color .2s,gap .2s}
.ms-back:hover{color:var(--orange);gap:9px}
.ms-q{font-size:clamp(1.5rem,3vw,1.9rem);line-height:1.15;margin-bottom:8px}
.ms-help{color:var(--muted);font-size:1rem;margin-bottom:24px}
.ms-input{width:100%;padding:16px 18px;border:1.5px solid var(--border-strong);border-radius:14px;font-family:var(--font-body);font-size:1.12rem;color:var(--ink);transition:border-color .2s,box-shadow .2s}
.ms-input:focus{outline:none;border-color:var(--orange);box-shadow:0 0 0 4px rgba(232,86,15,.12)}
.ms-input.err{border-color:var(--orange-2);animation:shake .4s}
@keyframes shake{0%,100%{transform:translateX(0)}25%{transform:translateX(-6px)}75%{transform:translateX(6px)}}
.ms-opts{display:grid;gap:12px}
.ms-opt{display:flex;align-items:center;gap:14px;width:100%;text-align:left;padding:17px 20px;border:1.5px solid var(--border-strong);border-radius:14px;background:#fff;font-family:var(--font-display);font-weight:600;font-size:1.04rem;color:var(--ink);transition:border-color .2s,background .2s,transform .2s var(--ease),box-shadow .2s}
.ms-opt::before{content:"";flex:0 0 auto;width:20px;height:20px;border-radius:50%;border:2px solid var(--border-strong);transition:border-color .2s,background .2s,box-shadow .2s}
.ms-opt:hover,.ms-opt.sel{border-color:var(--orange);background:#FFF7F2;transform:translateY(-2px);box-shadow:var(--shadow-sm)}
.ms-opt:hover::before,.ms-opt.sel::before{border-color:transparent;background:var(--inferno);box-shadow:0 0 0 3px rgba(252,43,19,.14)}
.ms-nav{display:flex;align-items:center;justify-content:flex-end;gap:14px;margin-top:26px}
.ms-final{text-align:center;padding:8px 0}
.ms-urgency{display:inline-flex;align-items:center;gap:9px;font-family:var(--font-display);font-weight:600;font-size:.82rem;color:var(--orange);margin-bottom:18px;letter-spacing:.02em}
.ms-urgency::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--inferno);box-shadow:0 0 0 4px rgba(252,43,19,.14);animation:pulse 2.4s infinite}
.ms-final .ms-q{margin-bottom:14px}
.ms-final p{color:var(--muted);margin:0 auto 26px;max-width:42ch;font-size:1.05rem}

/* ---------- Reveal on scroll ---------- */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.in{opacity:1;transform:none}
.reveal[data-d="1"]{transition-delay:.08s}
.reveal[data-d="2"]{transition-delay:.16s}
.reveal[data-d="3"]{transition-delay:.24s}
.reveal[data-d="4"]{transition-delay:.32s}
.reveal[data-d="5"]{transition-delay:.4s}

/* ---------- WhatsApp float ---------- */
.wa-float{position:fixed;right:22px;bottom:22px;z-index:90;width:58px;height:58px;border-radius:50%;background:var(--inferno);display:grid;place-items:center;box-shadow:var(--shadow-ember);transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.wa-float:hover{transform:scale(1.1) rotate(6deg);box-shadow:0 18px 44px -12px rgba(252,43,19,.6)}
.wa-float svg{width:30px;height:30px;fill:#fff}

/* ---------- Responsivo ---------- */
@media (max-width:960px){
  .hero-grid,.lu-grid,.about-grid,.contact-grid{grid-template-columns:1fr}
  .hero-visual{min-height:auto;margin-top:10px}
  .hero p.sub{max-width:none}
  .prod-grid,.pain-grid,.steps,.founders{grid-template-columns:1fr 1fr}
  .stats{grid-template-columns:1fr 1fr}
  .stat:nth-child(2){border-right:none}
  .prod-row{grid-template-columns:1fr;gap:32px;padding:52px 0}
  .prod-row:nth-child(even) .prod-media{order:0}
  .lu-figure{order:-1}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:640px){
  body{font-size:16px}
  .section{padding:74px 0}
  .nav-links{
    position:fixed;top:0;right:0;height:100dvh;width:min(80vw,320px);
    background:#fff;flex-direction:column;align-items:stretch;justify-content:center;
    gap:6px;padding:40px 28px;transform:translateX(100%);transition:transform .35s var(--ease);
    box-shadow:-20px 0 60px -20px rgba(0,0,0,.25);z-index:110;
  }
  .nav-links.open{transform:none}
  .nav-links a{font-size:1.2rem;padding:14px 16px}
  .nav-links .btn{margin-top:10px;justify-content:center}
  .burger{display:flex;z-index:120}
  .prod-grid,.pain-grid,.steps,.founders,.foot-grid,.form-row{grid-template-columns:1fr}
  .cta-box{padding:48px 26px}
  .form-card{padding:26px 20px}
  .hero-lu,.lu-figure img{height:380px}
  .hero-actions .btn,.hero-actions{width:100%}
  .hero-visual{max-width:100%;overflow:visible}
  .chat-card{left:0;bottom:52px;width:min(220px,64vw);padding:12px 13px}
  .chat-card .bubble{font-size:.78rem}
  .badge-24{right:0;top:6px;padding:10px 13px}
  .badge-24 b{font-size:1.3rem}
  .hero-blob{width:320px;height:320px}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .reveal{opacity:1;transform:none}
}